The Flourishing Business Canvas: Unpacking ‘Right Business Consultants’
In the ever-evolving world of business consulting, finding a unique value proposition and purpose is crucial for success. In this post, we explore the the Flourishing Business Canvas framework through the lens of ‘Right Business Consultants’ — a business strategy consulting firm specializing in regenerative strategies for consumer packaged goods (CPG) companies. By examining their goals, value co-creation, stakeholders, actors, services, resources, and their alignment with strategic objectives, we will gain insights into how this canvas can be a powerful tool for defining and achieving business success.
Understanding Right Business Consultants
Right Business Consultants, a five-year-old firm with $300,000 in annual revenue, comprises a small team of two to three core members and two contract-based professionals. They have carved a niche for themselves in the CPG sector, working primarily with startups and small to medium-sized businesses. Their mission is clear: they want to help CPG brands transition to regenerative business models. But why do they want to do it? The answer lies in their deep commitment to doing business right, aligning values, and making a positive impact on the world through their work.
Doing Business Right — Purpose and Value Co-Creation
At the core of Right Business Consultants’ mission is the aspiration to “do business right.” This overarching purpose is deeply ingrained in their ethos, guiding every decision they make and every service they offer. Their intrinsic drive to make a positive impact, rather than merely accumulating profits, fuels their dedication to helping clients navigate the complex path of sustainable business strategies.
The value co-creation of Right Business Consultants centers on their role as active participants in making the world a better place through their work with clients. Traditional business strategies have often fallen short in this regard, and Right Business Consultants aim to bridge that gap. They serve as a catalyst for change, offering a safe and experimental space for both their team and their clients. This ethos of conscious and inclusive discovery is a driving force behind their consulting approach.
Their commitment to understanding client needs, assessing marketplace readiness, prioritizing play, and co-creating value forms the foundation of their flourishing business canvas. Let’s dive deeper into how these objectives drive their journey towards helping businesses “do business right” in the CPG sector.
Strategic Goals and Objectives
To better understand how Right Business Consultants operate within the Flourishing Business Canvas, we’ll align their activities with four strategic goals:
1. Identify potential funding partners for experimental work.
2. Assess client and marketplace readiness for offerings.
3. Prioritize play and experimentation.
4. Deeply understand customers’ needs, identify gaps, and create value.
Internal KPI Dashboard and OKRs
To define their own success, Right Business Consultants need an internal KPI dashboard. They should measure metrics related to the four strategic goals mentioned earlier and key performance indicators that track their progress in areas like impact, revenue growth, and client satisfaction.
Additionally, setting quarterly Objectives and Key Results (OKRs) will help them maintain focus and measure their achievements. Here are three sample OKRs:
1. Q1 OKR: Identify and establish relationships with at least three potential funding partners for experimental work.
- Key Result 1: Research and compile a list of 10 potential funding partners.
- Key Result 2: Initiate contact with five of the potential partners.
- Key Result 3: Secure one initial funding commitment.
2. Q2 OKR: Assess client and marketplace readiness for offerings.
- Key Result 1: Conduct a survey or interviews with 20 current clients to understand their readiness.
- Key Result 2: Analyze market trends and competitive landscape to identify readiness gaps.
- Key Result 3: Develop a readiness assessment framework for future clients.
3. Q3 OKR: Prioritize play and experimentation.
- Key Result 1: Design and implement an experimental sandbox for testing new frameworks.
- Key Result 2: Conduct at least two experimental projects with CPG clients.
- Key Result 3: Document and share learnings from experiments with the broader business community.
A Commitment to Experimentation and Positive Change
Right Business Consultants’ journey through the Flourishing Business Canvas showcases how a consulting firm can strategically define its purpose, value proposition, and objectives while fostering value co-creation with stakeholders. By aligning their activities with strategic goals, setting measurable OKRs, and nurturing a culture of play and experimentation, they can continue to lead and inspire positive change in the CPG industry. The Flourishing Business Canvas provides a dynamic framework for businesses to shape their path towards sustainable, impactful success.
Rob Sinclair is the founder of Conscious Brands, a firm that helps organizations transition from shareholder governance to stakeholder driven organizations. Lesley Robb is the founder of Swell Impact, a firm specializing in branding and sustainability strategies for the tourism sector. Together, they openly explore holistic business models by prioritizing play over perfection and co-creating community.
