In their ongoing quest for B Corp certification, Rob and Lesley, co-owners of the Baja Hotel, delved into the intricate world of the environmental section of the B Corp Impact Assessment (BIA) which helps businesses learn what they can do to improve their overall environmental stewardship. …

Unveiling Insights and Strategies for Sustainable Tourism The focus shifted to the Community section in the latest instalment of Rob and Lesley’s journey with the B Impact Assessment (BIA). This section focuses on how business can contribute to the economic and social well-being of the communities in which it operates. As proud owners of the Baja Hotel…

In the second part of the B Corp certification journey for the newly acquired Baja Hotel, Lesley and Rob delve into the critical “Workers” section of the B Corp Impact Assessment (BIA). This section evaluates how the company addresses its employees’ holistic well-being, covering financial security, health, wellness, safety, career…

In a world where businesses increasingly recognize their responsibility to create positive social and environmental impact, becoming a certified B Corp has gained significant traction. B Corp certification is a prestigious recognition that showcases a company’s commitment to aligning its purpose and principles with sustainable practices. This article explores the…

In the previous post, we explored the conversation between Rob and Lesley as they aimed to transform the Baja Hotel into a model for sustainable and regenerative tourism. The discussion was brimming with insights and ideas, emphasizing the importance of listening, respect, reciprocity, and relationships in crafting a new narrative…

Photo by Matthew Hicks via Unsplash Re-envisioning the Baja Hotel: Strategic Planning for Regenerative Tourism Through the Flourishing Business Canvas Sustainable business practices are critically important today, and tourism is no exception. Travellers seek experiences that provide enjoyment and contribute to the well-being of local communities and the environment, and…

In our endeavour to develop holistic business models, we are sharing “Stories from the Sandbox.” We aim to prioritize play over perfection and cultivate a thriving community of curious practitioners. Through our work using the Flourishing Business Canvas with fictitious companies, we continue to explore the journey of the “Whole…

In the ever-evolving world of business consulting, finding a unique value proposition and purpose is crucial for success. In this post, we explore the the Flourishing Business Canvas framework through the lens of ‘Right Business Consultants’ — a business strategy consulting firm specializing in regenerative strategies for consumer packaged goods…

In our previous post, Lesley Robb of Swell Impact and I (Rob Sinclair of Conscious Brands) delved into the concept of the Flourishing Business Canvas. This dynamic tool goes beyond conventional business models. For this second instalment, we continue our discussion, which showcases the power of the Flourishing Business Canvas…